<![CDATA[This study aims to analyze the effect of Islamic financial literacy and investment motivation on investment interest in the Islamic capital market among Generation Z in Tasikmalaya. This study employs a quantitative approach using a survey method. The population consists of Generation Z in Tasikmalaya, with a minimum sample size determined using the Cochran formula at a 95% confidence level and a 10% margin of error, resulting in 96 respondents. Data were collected from 98 respondents through a 1-5 Likert-scale questionnaire, which was then transformed into interval data using the Method of Successive Interval (MSI) prior to multiple linear regression analysis using SPSS. The results show that Islamic Financial Literacy has a positive and significant effect on Investment Interest, with a regression coefficient of 0.351 and a significance level of 0.000, while Investment Motivation has a positive and significant effect on Investment Interest, with a regression coefficient of 0.275 and a significance level of 0.001. Both variables simultaneously have a significant effect on investment interest (F-test, sig. 0.000) and are able to explain 26.5% of the variation in investment interest (R Square = 0.265). These results indicate that the better Generation Z's understanding of Islamic finance and the stronger their investment drive, the higher their interest in investing in the Islamic capital market.]]>
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