<![CDATA[This study examines the transformation of Tapis Lampung from a traditional cultural expression into a geographically based creative economy product and its legal implications within the Geographical Indications framework. The issue addressed arises from the limitations of cultural preservation approaches, which have not provided adequate protection for economic value, reputation, and the use of geographical names in commercial activities. This study aims to analyze the characteristics of Tapis Lampung that reflect the linkage between product, geographical origin, and producer community, as well as to formulate a legal protection model through the Geographical Indications regime. The research employs a normative legal method using statute, conceptual, and comparative approaches. The findings indicate that Tapis Lampung demonstrates a strong normative basis for Geographical Indication protection, particularly in terms of reputation, distinctive characteristics, and geographical linkage through human factors. Furthermore, Geographical Indications provide a mechanism for collective control over the use of geographical names and for the establishment and supervision of verifiable quality standards, thereby enhancing economic value within the creative economy framework.. Therefore, the application of the Geographical Indications regime constitutes a strategic measure to ensure legal protection as well as the economic and cultural sustainability of Tapis Lampung.]]>
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