Pengaruh Social Media Marketing Tiktok, E-Wom dan Kepercayaan terhadap Minat Beli Properti pada Konsumen Asia One Property

Wulan Ratna Dewi (Universitas Budi Luhur)
Agus Sriyanto (Universitas Budi Luhur)

Nian Tana Sikka: Jurnal Ilmiah Mahasiswa
Vol. 4 No. 5 (2026): September: Nian Tana Sikka : Jurnal ilmiah Mahasiswa

The purpose of this study is to analyze the influence of social media, Electronic Word of Mouth (e-WOM), and trust on property purchase intention among Asia One Property consumers. The population in this study was all consumers and potential consumers who had viewed Asia One Property's promotional content on TikTok and were interested in the property products being marketed. The minimum sample size used in this study was 96 respondents. However, to increase the representativeness of the data and to anticipate any questionnaires that were not suitable for processing, the researcher set the number of respondents at 120. Based on the research results, it was found that TikTok social media marketing, Electronic Word of Mouth (e-WOM), and trust influence purchase intention at Asia One Property.