<![CDATA[This study aims to identify the destination image of Kelingking Beach based on tourists' visit decision indicators. This study adopts a qualitative approach using an interactive analysis method, located at Kelingking Beach, Nusa Penida. Data were collected through in-depth interviews, observations, and documentation involving 16 informants (13 tourists, 1 Head of Village/manager, and 2 tourism business operators) selected via snowball sampling until data saturation was reached. The results indicate that Kelingking Beach possesses a very strong destination image in the minds of tourists, with all seven image-forming indicators being optimally fulfilled: Deciding to Visit Due to Name, The Strength of the Brand Name as a Destination Identity, Perception of a Must-Visit Destination, Unique Characteristic, The Core Attractiveness Value of Destination, The Frequent Appearance of the Destination Name at the Top Rankings in Travel Recommendations, and The Destination's Status as the Most Well-Known]]>
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