<![CDATA[The development of digital technology has brought significant changes to financial transaction systems, particularly in the Small and Medium Enterprises (SMEs) sector. Digital transformation is encouraging businesses to adapt to cashless payment systems to improve operational efficiency and competitiveness. However, not all SMEs have optimally adopted QRIS. Some still face obstacles in using the technology, such as limited digital literacy and a lack of understanding of QRIS's benefits. This study aims to analyze the effect of the use of the Quick Response Code Indonesian Standard (QRIS) on profit increase in Small and Medium Enterprises (SMEs) in Malang City. This research uses a quantitative approach with a survey method through the distribution of questionnaires to 100 respondents selected using a simple random sampling technique. Data analysis was carried out using simple linear regression. The results show that the use of QRIS has a positive and significant effect on profit increase, with a significance value of 0.000 < 0.05 and a coefficient of determination of 48.5%. This indicates that the use of QRIS contributes to improving the financial performance of SMEs, particularly in increasing profits.]]>
Copyrights © 2026
