The growth of digitalization in the current societal era has impacted social life, evident in shifting interaction patterns, learning behaviors, and student character traits from elementary through high school levels. While this landscape offers opportunities to optimize technology-based learning, it also presents serious challenges, such as distractions, poor self-regulation, device dependency, cyberbullying, and weak digital ethics. This study aims to describe the need for student character development in the digital era, identify relevant character values, and analyze effective implementation strategies. It employs an analytical review method based on PRISMA guidelines, comprising four key stages: identification, screening, eligibility, and inclusion. Ten selected articles were analyzed in depth to provide a comprehensive overview of character development models and approaches within digital environments. The findings indicate that character education positively influences students' moral and social behaviors when integrated with digital literacy, internet ethics, and technology usage supervision. Effective character development strategies include embedding character values into the digital curriculum, teacher role-modeling, stricter technology supervision, contextual use of digital media, and active collaboration between educators and parents. The research underscores that conceptual understanding of digital technology, wise attitudes, and deep thinking skills are fundamental to equipping students to adapt and act prudently in the digital realm. The study concludes that student character development in the digital era requires systematic planning, an integrated approach, and multi-stakeholder cooperation to cultivate learners with strong character, clear life principles, and an adaptive attitude toward the evolution of digitalization.
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