<![CDATA[The social dynamics of only children in Indonesia are complex, as they often face persistent negative stereotypes portraying them as spoiled, selfish, and overly indulged. At the same time, only children must confront the reality of managing family assets effectively. The aim of this research is to identify the social challenges and analyze the strategies developed by only children in managing family assets. This study employs a qualitative approach with a phenomenological design. The research was conducted at PT Ramir Consulting Indonesia, Surabaya, in July 2026, chosen for its network of partners and associates that includes only children. The informants were selected using the purposeful sampling technique, with a total of five informants. The results indicated that only children face social challenges such as psychosocial pressure, family communication dynamics, and dual moral and material responsibilities as primary heirs. However, the SOAR analysis shows that they are capable of leveraging internal strengths and external opportunities, such as family investment, independence, close communication with parents, financial technology advancements, financial planning awareness, and attention to mental health, to manage family assets effectively. Their aspirations include financial security, family harmony, and intergenerational sustainability, reflected in systematic documentation, transparent communication, and structured income allocation.]]>
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