<![CDATA[This study aims to analyze the implementation strategy of PT Inkorincorp Velocity's Corporate Social Responsibility (CSR) program in empowering local communities, channeling its impact on capacity building and independence of Micro, Small, and Medium Enterprises (MSMEs) actors, and identifying development synergies built in Balikpapan City. This study uses a qualitative descriptive approach with a case study design. Data was collected through in-depth interviews with CSR management, local governments, and target MSME actors, which were strengthened by field observations and documentation studies. Data analysis was carried out using the interactive model Miles, Huberman, and Saldaña with data validity tests through triangulation of sources and techniques. The results of the study show that PT Inkorincorp Velocity applies an empowerment approach based on participatory needs assessment that changes the CSR paradigm from charitable philanthropy to sustainable community building. The implications of the program can be seen in increasing turnover, expanding digital market reach, as well as strengthening social capital and institutional independence of citizen business groups. In addition, the realization of the synergy of the Triple Helix partnership between the company, the Balikpapan City Government, and the local community that not only encourages inclusive economic growth but also strengthens the company's social license to operate. The study concludes that structured CSR integration programs with local potential are effective in transforming socio-economic vulnerabilities into competitive community self-reliance.]]>
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