<![CDATA[Shocking Line: Modern retail expansion improves consumer convenience but may increase economic pressure on traditional stalls, raising concerns about competitive fairness, declining sales, and the long-term sustainability of small businesses in local markets. Purpose of the study: This study examines competition between Indomaret and traditional stalls in Lalolara, Kendari, focusing on competitive practices, reported economic impacts on traditional stalls, and their implications under Sharia Economic Law. Methods: This empirical juridical study uses a qualitative approach, collecting data through interviews, observation, and documentation involving eight purposively selected participants. Data were analyzed descriptively using reduction, presentation, conclusion drawing, and source triangulation. Findings and discussion: The findings reveal competition in pricing, promotions, product variety, services, and accessibility. Nearby stalls reported sales declines of 30–70%, while others remained stable. Traditional stalls retain customers through personal relationships, flexible transactions, and neighborhood convenience. Implication and Contribution: This study integrates competitive legitimacy and distributive justice through four Sharia principles. It recommends strengthening traditional stalls through business development, improved procurement access, digital payment facilities, and proportionate institutional support while preserving legitimate market competition. Keywords: Modern Retail Competition; Sharia economic law; Traditional stall.]]>
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