<![CDATA[Pottery is the mainstay of the rural economy of the country along with a testimony of the creative and traditional wealth of Bangladesh. The study analyses the situation, market potential and main challenges of the sector, as well as the respondents’ demographic characteristics, production capacity, product demand, use of technology, environmental awareness and institutional support. It seeks to pinpoint the barriers and opportunities to sustainable development. Qualitative approach was adopted in the research in a potter’s village. 70 people (50 community members and 20 pottery workers) responded directly to the face-to-face interviews and observations conducted. The study revealed that there is a strong market potential, but there is a problem of limited technology use, lack of institutional support, financial needs and market constraints. A return of this loss can be encouraged and accelerated by guaranteed and facilitated access to raw materials, new product designs, fresh production processes, skill training and a well-thought out marketing campaign. It is recommended a comprehensive development plan is put in place, with creative design, capacity building, and a website to reach more people and boost production, which will help to protect and promote this important heritage restoration. Overall, the findings suggest that financial assistance, technology adoption, better market access, and institutional support are important for the sustainable development of the sector.]]>
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