Urban growth in Medan Tuntungan District has increased traffic volume on Jalan Besar Tanjung Selamat and reduced road performance due to high roadside friction. This study analyzes traffic performance and evaluates traffic management alternatives using the 2023 Indonesian Road Capacity Guidelines (PKJI) and PTV VISSIM microscopic simulation. Data were collected through surveys of traffic volume, road geometry, roadside friction, and vehicle speed over three days. The results indicate that existing conditions have a degree of saturation of 1.01, corresponding to Level of Service (LOS) F, with an average delay of approximately 58 seconds. The optimal scenario, involving on-street parking restrictions, reduced vehicle access points, street vendor regulation, and reduced roadside friction, decreased delay to approximately 15 seconds and improved the service level to LOS D. These findings provide implications for corridor management and traffic management policies on Jalan Besar Tanjung Selamat.
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