Pengaruh Time Pressure dan Customer Engagement terhadap Impulsive Buying pada Pengguna TikTok Shop

Alya Putri Rolani (Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Pamulang)
Nabila Rahmah (Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Pamulang)
Ria Aulia (Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Pamulang)

JEBD
Vol. 4 No. 2 (2026): Oktober - Desember

This research examines the relationship between time pressure, customer engagement, and impulsive purchasing tendencies among TikTok Shop users. A quantitative survey design was applied, involving 62 respondents. The collected data were evaluated through multiple linear regression analysis. The findings reveal that time pressure positively and significantly influences impulsive buying, as indicated by a regression coefficient of 0.426 and a significance level of 0.017. However, customer engagement does not demonstrate a statistically significant effect, with a regression coefficient of −0.044 and a p-value of 0.821. When examined jointly, the two independent variables have a significant relationship with impulsive buying, producing an F-statistic of 4.132 and a p-value of 0.021. The regression model accounts for 12.3% of the variation in impulsive buying behavior, while the remaining 87.7% is attributable to other factors beyond the scope of this study.