<![CDATA[This study was designed to examine the quantitative impact of the sense experience, feel experience, and relate experience, dimensions on customer satisfaction at Hotel Fajar Bireuen. Employing an explanatory-causal research design and a Likert-scale questionnaire (1–5), the study selected a sample of 110 respondents using a purposive sampling method. Multiple linear regression analysis and t-tests confirmed that the sense experience variable made a positive and significant partial contribution (t-calculated = 3.594 > t-table = 1.659; p = 0.000 < 0.05); the feel experience variable was identified as the most dominant, positive, and significant predictor (t-calculated = 5.209 > t-table = 1.659; p = 0.000 < 0.05); and the relate experience variable also demonstrated a positive and significant influence (t-calculated = 3.391 > t-table = 1.659; p = 0.001 < 0.05). Simultaneously, the integration of these three independent variables was found to significantly drive customer satisfaction (F-calculated = 44.756 > F-table = 2.68; p = 0.000 < 0.05), with the coefficient of determination (R² = 0.559) indicating that 55.9% of the variance in customer satisfaction is linearly explained by the combination of these three experiential marketing constructs.]]>
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