<![CDATA[This article examines the da'wah strategy of Ustadz Harun Harahap in improving the religious understanding of Muslim communities in Kelurahan Sayur Matinggi, Padang Lawas Utara. The study is based on a descriptive qualitative thesis using observation, interviews, and documentation. The article argues that the effectiveness of local da'wah is shaped not only by doctrinal content but also by the preacher's ability to translate Islamic teachings into communicative, emotional, rational, and practical learning experiences. The findings show that Ustadz Harun Harahap applies sentimental, rational, sensory, and written da'wah strategies through the Monday night study circle, fiqh learning, kitab kuning explanation, interactive discussion, visual use of a whiteboard, direct practice of worship, prayers for community problems, and social services. These strategies help strengthen jamaah participation, improve knowledge of prayer and Islamic law, and build religious solidarity. Supporting factors include public enthusiasm, clear language, community support, media streaming, strategic location, and relevant materials; inhibiting factors include work demands, varied educational levels, geographic distance, limited awareness, technical problems, and limited study time. This research contributes to the study of da'wah by enriching the understanding of the application of effective da'wah strategies in rural communities and becomes a reference for da'wah practitioners, academics, and managers of religious study groups in developing da'wah methods that are communicative, contextual, and appropriate to the needs of the community.]]>
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