<![CDATA[This article aims to examine the da'wah strategy of Ustadz Sirjon in improving the religious understanding of the community in Jorong Kelabu, Dua Koto District, Pasaman Regency, and to identify the supporting and inhibiting factors in its implementation. This article uses a descriptive qualitative research method, with data collected through direct observation, semi-structured interviews, and documentation from March to May 2026. The data were analyzed through data reduction, data display, and conclusion drawing, while validity was tested through source, technique, and time triangulation. The findings show that Ustadz Sirjon combines three da'wah strategies based on Abu al-Fath al-Bayanuni's framework: al-manhaj al-'athifi through gentle language, empathy, repeated advice, and emotional motivation; al-manhaj al-'aqli through logical explanation, Qur'anic and hadith-based reasoning, analogy, discussion, and question-answer sessions; and al-manhaj al-hissi through worship practice, exemplary conduct, habituation, and narrative descriptions of prophetic miracles. These strategies are supported by adequate facilities, the preacher's commitment to religious learning, and community awareness, while the obstacles include weather, fatigue, sudden social obligations, and limited transportation. The contribution of this article is to show that contextual, affective, rational, and experiential da'wah can transform religious knowledge into living social-religious practice in rural communities.]]>
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