Strategi Komunikasi Akun @Bukittflorist Dalam Penggunaan Aplikasi Tiktok Sebagai Media Promosi

Aida Nisrina Putri (Universitas Islam Negeri Sjech M.Djamil Djambek Bukittinggi)
Asrul Harahap (Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi)

Hikmah Studies
Vol. 1 No. 2 (2026): June 2026

This study examines the communication strategies employed by the @Bukittflorist account in using the TikTok application as a promotional medium, with the aim of understanding the extent to which these communication strategies are effective. This study employs a descriptive qualitative method, with data collected through direct and indirect observation, in-depth interviews with key informants, primary informants, and supplementary informants, as well as through the collection of relevant documents. The research results show that: (1) the communication strategy of the @Bukittflorist account owner on TikTok has strong appeal due to content that effectively captures moments featuring fresh flowers, leading to rapid widespread recognition, while the information provided from visuals to pricing is accurate and fact-based, thereby building trust and a reputation for honesty among consumers; and (2) the account owner has not been consistent in creating and posting content with the same theme, causing this communication strategy to come to a halt in May 2025.