Model Komunikasi Persuasif dan Koersif Penghulu dalam Penanganan Kemenakan Penyalahgunaan Narkoba (Studi Kasus di Jorong Sungai janiah, Kenagarian Tabek Panjang, Kecamatan Baso)

Yadminto Yosnur Shidiq (Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi)
Muhamad Fajri (Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi)

Hikmah Studies
Vol. 1 No. 2 (2026): June 2026

Niniak mamak play a crucial role in navigating, maintaining, and managing relationships with their kemenakan and ensuring that these individuals adhere to community customs. With the passage of time and social change, issues often arise regarding the non compliance of nephews with the rules set by the mamak specifically, customary regulations. This study employs a qualitative approach, with data collected through observation, docuentation, and interviews. The research was conducted in Jorong Sungai Janiah, Kenagarian Tabek Panjang, Baso District. Data analysis involved data reduction, data presentation, and conclusion drawing. The findings indicate that persuasive communication employed by the penghulu with their kemenakan prior to any drug abuse aims to prevent such behavior by grounding the interaction in affection, local wisdom, and customory approaches. Coercive communication in this contex involves applying customary pressure, threatening to sever thies, and imposing clear social sanctions, through these means, the penghulu creates significant psychological pressure to compel the kemenakan to immediately remove themselves from high risk environments.