Muhamad Fajri
Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi

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Strategi Komunikasi Mamak Pusako dalam Sosialisasi Arisan Pusako dan Sumando di Kampung Sungai Rantai Ayu Lastri Murni; Muhamad Fajri
J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung Vol. 10 No. 2 (2023): September 2023
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jika.v10i2.11619

Abstract

Arisan Pusako dan Sumando dibentuk tahun 2017 oleh Kelompok Tani Batu Runcing. Anggota terdiri dari mamak pusako, urang sumando, dan ketua pemuda. Awal berdiri beranggotakan 23 orang, dan kemudian tahun 2020 jumlah anggota naik menjadi 55 orang, kenaikan signifikan 50% ini menjadi latarbelakang penelitian ini diangkat untuk melihat strategi komunikasi mamak pusako dalam sosialisasi Arisan Pusako dan Sumando Kampuang Sungai Rantai. Riset ini memakai metode kualitatif deskriptif dengan menggambarkan peristiwa di lapangan.  Melihat hasil penyelidikan tersebut, peneliti menemukan prosedur korespondensi yang digunakan Mamak Pusako dalam melakukan sosialisasi menggunakan lima tahapan komunikasi meliputi: Awareness, Interest, Desire, Desicion, dan Action. Dalam pengaplikasiannya, lima tahapan yang digunakan berhasil merangkul masyarakat untuk ikut serta dalam Arisan Pusako dan Sumando tersebut, dan juga didorong oleh beberapa faktor pendukung yang telah dihasilkan dari Arisan Pusako dan Sumado tersebut
Presentasi Diri Gay Influencer dalam Konteks Adat Melayu dan Rukun Islam di Kota Pekannbaru Windya Revani; Muhamad Fajri
Hikmah Studies : Journal of Religion, Narrative, and Thought Vol. 1 No. 3 (2026): September 2026
Publisher : Hikmah Studies : Journal of Religion, Narrative, and Thought

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Abstract

This study examines how gay men in Pekanbaru present themselves on the “front stage” and “back stage” within a society rooted in Malay culture and Islam, which generally rejects homosexuality. Despite facing strong opposition, the gay population in Pekanbaru has actually continued to grow by 5–10% annually from 2018 to 2023; however, this phenomenon has never been specifically studied in the city, making it a novel aspect of this research. The study employed a qualitative method using a phenomenological approach and Erving Goffman’s dramaturgical theory. It was conducted at a shopping, entertainment, and café complex in Pekanbaru through unstructured in-depth interviews and observations of two key informants who work as influencers. The data were analyzed using data reduction, data presentation, and conclusion-drawing techniques. The results of the study show that on the “front stage,” gay men engage in impression management in accordance with Malay customs and the Five Pillars of Islam in order to be accepted as “normal” men, while on the “back stage,” they openly display their true sexual identities to people who have already accepted them, with the level of openness being directly proportional to the level of acceptance they feel.
Analisis Pesan Dakwah Dalam Podcast Escape Pada Channelyoutube Raymon Chin M. Fiqri Rahvi; Muhamad fajri
Hikmah Studies : Journal of Religion, Narrative, and Thought Vol. 1 No. 2 (2026): June 2026
Publisher : Hikmah Studies : Journal of Religion, Narrative, and Thought

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Abstract

Digital technology has shifted Islamic dakwah from face-to-face communication to digital platforms such as YouTube podcasts. This study examines dakwah messages in the Escape Podcast on Raymond Chin's YouTube channel, focusing on the episode "Agama Terbaik di Indonesia?! Escape 7 Final Episode (ft. Felix Siauw, Bintang Emon, Varen Ornela)," uploaded on March 7, 2025. Its novelty lies not in the dialogue format already common in dakwah podcasts but in the in depth analysis of how such dialogue constructs and classifies dakwah messages, an aspect still rarely explored academically. Using a qualitative descriptive approach and Krippendorff's content analysis (unitizing, sampling, recording/coding, reducing, inferring, narrating), messages were classified per Wahyu Ilahi's framework into aqidah, syariah, and akhlak. Eleven units were found: six aqidah, three syariah, and two akhlak. Aqidah's dominance reflects faith strengthening as the primary foundation, syariah messages were contextualized to social issues, and akhlak messages emphasized humility and sincere respect. The findings confirm dialogue-based digital podcasts as an effective dakwah medium for younger audiences.
Nasihat, Perlawanan, Dan Kerendahan Hati: Tingkatan Dakwah Dalam Cerita Tari Puti Bungo Api (Sanggar Mandugo Ombak) BERLIANA ILHAM; Muhamad Fajri
Hikmah Studies : Journal of Religion, Narrative, and Thought Vol. 1 No. 2 (2026): June 2026
Publisher : Hikmah Studies : Journal of Religion, Narrative, and Thought

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Abstract

This study examines the levels of da’wah portrayed in the narrative of Tari Puti Bungo Api, a traditional dance performed by Sanggar Mandugo Ombak in Payakumbuh, West Sumatra. Earlier studies on this dance mainly focused on its choreography, performance form, and creation process, leaving the da’wah dimension of its storyline largely unexplored. This research addresses that gap by analyzing how the three levels of nahi mungkar formulated by Abdul Aziz bin Baz  action (bi al-yad), speech (bi al-lisan), and heart (bi al-qalb)  are represented in the plot. Using a qualitative descriptive approach, data were gathered through in-depth interviews with the dance’s creator, limited observation, and documentation, then analyzed with the Miles and Huberman model. The findings show that the story opens with da’wah bi al-lisan through a father figure’s gentle admonition toward a group of delinquent youth; when persuasion repeatedly fails and turns violent, the narrative shifts toward da’wah bi al-yad, embodied in the daughter’s resistance against injustice, while da’wah bi al-qalb appears more implicitly through the story’s underlying disapproval of immoral conduct. These findings suggest that traditional performing arts can serve as a contextual medium of cultural da’wah, translating the graduated principle of amar ma’ruf nahi mungkar into a narrative accessible to the wider community.
Model Komunikasi Persuasif dan Koersif Penghulu dalam Penanganan Kemenakan Penyalahgunaan Narkoba (Studi Kasus di Jorong Sungai janiah, Kenagarian Tabek Panjang, Kecamatan Baso) Yadminto Yosnur Shidiq; Muhamad Fajri
Hikmah Studies : Journal of Religion, Narrative, and Thought Vol. 1 No. 2 (2026): June 2026
Publisher : Hikmah Studies : Journal of Religion, Narrative, and Thought

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Abstract

Niniak mamak play a crucial role in navigating, maintaining, and managing relationships with their kemenakan and ensuring that these individuals adhere to community customs. With the passage of time and social change, issues often arise regarding the non compliance of nephews with the rules set by the mamak specifically, customary regulations. This study employs a qualitative approach, with data collected through observation, docuentation, and interviews. The research was conducted in Jorong Sungai Janiah, Kenagarian Tabek Panjang, Baso District. Data analysis involved data reduction, data presentation, and conclusion drawing. The findings indicate that persuasive communication employed by the penghulu with their kemenakan prior to any drug abuse aims to prevent such behavior by grounding the interaction in affection, local wisdom, and customory approaches. Coercive communication in this contex involves applying customary pressure, threatening to sever thies, and imposing clear social sanctions, through these means, the penghulu creates significant psychological pressure to compel the kemenakan to immediately remove themselves from high risk environments.
STRATEGI PEMBINAAN SANTRI MUALAF DALAM MENINGKATKAN KETERAMPILAN DAKWAH Husnul Fajri; Muhamad Fajri
Hikmah Studies : Journal of Religion, Narrative, and Thought Vol. 1 No. 3 (2026): September 2026
Publisher : Hikmah Studies : Journal of Religion, Narrative, and Thought

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Abstract

Abstract This study was motivated by the importance of providing systematic guidance for convert students (muallaf) to strengthen their Islamic understanding while developing preaching skills needed for community engagement. The Minangkabau Village Islamic Boarding School in Padang implements a structured development program that emphasizes not only religious understanding but also practical da'wah competence. This study aimed to analyze the guidance strategies employed to improve the preaching skills of convert students at the Minangkabau Village Islamic Boarding School, Padang. A qualitative descriptive approach was employed. Data were collected through observation, interviews, and documentation involving the boarding school leader, Islamic teachers, and convert students. Data were analyzed through data reduction, data display, and conclusion drawing, while data credibility was ensured through source and technique triangulation. The findings revealed that the guidance strategy was implemented through four main stages: planning, organizing, implementation, and supervision. The program began with strengthening Islamic faith, worship practices, and Qur'anic reading skills, followed by intensive training in preaching through short religious sermons (kultum), public speaking exercises (muhadarah), sermon practice, Islamic study sessions, and Ramadan outreach activities. The guidance process was conducted gradually using persuasive approaches adapted to the characteristics and needs of convert students. These strategies contributed to improving participants' Islamic understanding, self-confidence, communication competence, and practical preaching skills both within the boarding school environment and in the wider community.   Abstrak Penelitian ini dilatarbelakangi oleh pentingnya pembinaan bagi santri mualaf dalam membangun pemahaman keislaman sekaligus mengembangkan keterampilan dakwah sebagai bekal berinteraksi dengan masyarakat. Pesantren Perkampungan Minangkabau Kota Padang menyelenggarakan program pembinaan yang tidak hanya berorientasi pada penguatan akidah, ibadah, dan akhlak, tetapi juga diarahkan pada pembentukan kemampuan berdakwah melalui berbagai kegiatan terstruktur. Penelitian ini bertujuan untuk menganalisis strategi pembinaan santri mualaf dalam meningkatkan keterampilan dakwah di Pesantren Perkampungan Minangkabau Kota Padang. Penelitian menggunakan pendekatan kualitatif dengan jenis penelitian deskriptif. Data diperoleh melalui observasi, wawancara, dan dokumentasi. Informan penelitian terdiri atas pimpinan pesantren, ustaz, ustazah, dan santri mualaf. Analisis data dilakukan melalui tahapan reduksi data, penyajian data, dan penarikan kesimpulan, sedangkan keabsahan data diperkuat melalui triangulasi sumber dan teknik. Hasil penelitian menunjukkan bahwa strategi pembinaan dilaksanakan melalui empat tahapan utama, yaitu perencanaan, pengorganisasian, pelaksanaan, dan pengawasan. Pembinaan diawali dengan penguatan akidah, ibadah, dan kemampuan membaca Al-Qur'an, kemudian dilanjutkan dengan pelatihan keterampilan dakwah melalui kultum, muhadarah, latihan ceramah, kajian keislaman, dan Safari Ramadan. Pendekatan pembinaan dilakukan secara bertahap, persuasif, dan disesuaikan dengan karakteristik santri mualaf. Strategi tersebut mampu meningkatkan pemahaman keislaman, rasa percaya diri, kemampuan komunikasi, serta keterampilan menyampaikan pesan-pesan dakwah di lingkungan pesantren maupun masyarakat.