Jurnal Ilmu Komunikasi
Vol 4, No 1 (2007)

Eksekusi Iklan Televisi dengan Pendekatan Parodi

Tinarbuko, Sumbo (Unknown)

Article Info

Publish Date
05 Dec 2013

Abstract

Abstract: The use of the parody approach in designing publicity could be developped further, thus the information and the message carried in an advertisement would not appear as a form of indoctrination with the adequate use of parody, the tergetted customer will feel entertained.

Copyrights © 2007




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Full PDF
221.732 KB
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Jurnal Ilmu Komunikasi
Website

Abbrev

jik

Publisher

Universitas Atma Jaya Yogyakarta

Subject

Languange, Linguistic, Communication & Media

Description

urnal ILMU KOMUNIKASI has been published since 2004 by Program Studi (Prodi) Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik (FISIP), Universitas Atma Jaya Yogyakarta. The publisher only accepts an original work, which has not been published elsewhere. The article should be submitted through ...