Jurnal Pendidikan Ekonomi & Bisnis
Vol 6 No 1 (2018): Jurnal Pendidikan Ekonomi & Bisnis (DOAJ Indexed)

Analisis Faktor yang Mempengaruhi Loyalitas Pelanggan Asuransi Kesehatan di Jakarta

Indri Agustianti (PT Asuransi Kesehatan Tbk, Jakarta, Indonesia)

Article Info

Publish Date
31 Mar 2018

Abstract

The purpose of this research is to know the influence of corporate image, customer trust, social bond, customer satisfaction toward health insurance customer loyalty. Respondents in this research is health insurance participants in Jakarta. The method used in this research is a quantitative method with using convenience techniques sampling. The number of respondents 250 individuals. Collected data analyzed the validity and reliability. Research hypothesis tested with Structural Equation Modelling (SEM).

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Journal Info
Jurnal Pendidikan Ekonomi & Bisnis
Website

Abbrev

jpeb

Publisher

Universitas Negeri Jakarta

Subject

Economics, Econometrics & Finance Education

Description

Jurnal Pendidikan Ekonomi & Bisnis ISSN: 2302-2663 is a research-based journal published by Faculty of Economics, Universitas Negeri Jakarta, Indonesia. The journal published two times per year in March and October. This journal started publishes since 2013. The scope and focus are related to the ...