PENERAPAN STRATEGI PROMOSI PRODUK UNGGULAN PADA KANTOR DINAS KOPERASI USAHA MIKRO KECIL DAN MENENGAH KABUPATEN BENGKALIS

Dewi Puspasari (Jurusan Administrasi Niaga Program Studi Administrasi Bisnis Politeknik Negeri Bengkalis)
Try Handayani (Jurusan Administrasi Niaga Program Studi Administrasi Bisnis Politeknik Negeri Bengkalis)
Dwi Astuti (Jurusan Administrasi Niaga Program Studi Administrasi Bisnis Politeknik Negeri Bengkalis)

Jurnal Inovasi Bisnis (Inovbiz)
Vol 3, No 2 (2015)

Abstract: The purpose of this research are to know how the application of promotion strategy at the department of cooperation small and mediun scaled- business   of   bengkalis   regency,   To   know   the   constraints   faced   in   the implementation of promotion strategy at the department of cooperation small and mediun scaled-business of bengkalis regency, To find solutions to what is done to deal with the obstacles in the implementation of promotion strategy at the department  of  cooperation  small  and  mediun  scaled-business  of  Bengkalis regency. the location of this thesis in the department of cooperation small and mediun scaled-business of (UMKM) Bengkalis regency. object of studyis taken from the department of cooperation small and mediun scaled-business of (UMKM) Bengkalis regency. This research  is Descriptive metodology, qualitative research studies. the implementation of (UMKM) promotion strategy of Bengkalis regency. Organize activities expo exhibition in several cities, Cooperate with the company / other agencies, Implement promotionl activities through the medium of television RTV Bengkalis, constraints facedthe implementation of promotion strategy at the department of cooperation Issue improper budget time, Time exhibition is not timely, solutions faced To Overcome Obstacles Inthe application of promotionstrategyDoing temporary loans to certain financial institutions, Lots of unexpected costs in the field, time is not timely exhibition.  Keywords : Promotion Strategy, Small and Mediun Scaled Business.