JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS
Vol 4 No 1 (2016): Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis - Juli 2016

Pengaruh Trustmarks dan Kualitas Layanan terhadap Kepercayaan Pelanggan Online Shop

Inggrid Wahyuni Sinaga (Prodi Administrasi Bisnis Terapan, Politeknik Negeri Batam)
Resty Mely (Prodi Administrasi Bisnis Terapan, Politeknik Negeri Batam)



Article Info

Publish Date
04 Jul 2016

Abstract

This study aims to determine the effect of trustmarks and quality of service for customer confidence. Trustmarks is a small image or logo that indicates assurance indicating that shopping at online sites secure ours. Visitors will be more likely to make a purchase if they know that their payment details secure. Quality of service is an overall impression of the consumer against the inferiority / superiority argument along with the services offered. Respondents are residents of the Perumahan Blok 2 Baloi, Batam results showed that there was a positive and significant influence variables trustmarks the trust of customers with significant value 0,009 < 0,05 and there is a positive and significant effect of the variable quality of service for customer confidence with significant value 0,000 < 0,05.

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Journal Info

Abbrev

JAEMB

Publisher

Subject

Economics, Econometrics & Finance

Description

Terbit dua kali setahun pada bulan Juli dan Desember: mulai Volume 6, Nomor 1, Juli 2018. Berisi tulisan yang diangkat dari hasil penelitian di bidang Akuntansi, Ekonomi, dan Manajemen ...