JRMSI - Jurnal Riset Manajemen Sains Indonesia
Vol. 8 No. 2 (2017): Jurnal Riset Manajemen Sains Indonesia

THE EFFECT OF TRUST AND BRAND IMAGE ON PURCHASE DECISION (TOYOTA CAR SURVEY IN JAKARTA REGION)

Wibowo, Setyo Ferry (Unknown)
Sari, Elsyana Purnama (Unknown)
Saidani, Basrah (Unknown)

Article Info

Publish Date
28 Sep 2017

Abstract

The purpose of this research is to know: 1) influence of confidence to Toyota Agya car purchase decision in Jakarta area, and 2) influence of brand image to Toyota Agya car purchase decision in Jakarta area. The object of this research is 200 respondents of Toyota Agya car users in Jakarta area. Methods of data collection using survey method. Data analysis using SPSS 22. Descriptive test results explain that there is still a lack of trust and brand image in Toyota Agya car in the Jakarta area causing the lack of consumer response to make purchasing decisions. The result of hypothesis testing shows: 1) existence of positive and significant influence of trust toward purchasing decision, 2) existence of positive and significant influence from brand image to purchasing decision.

Copyrights © 2017




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Full PDF
471.058 KB
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
JRMSI - Jurnal Riset Manajemen Sains Indonesia
Website

Abbrev

jrmsi

Publisher

Universitas Negeri Jakarta

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Jurnal Riset Manajemen Sains Indonesia: JRMSI published since 2010. Registred with code of E-ISSN 2301-8313. JRMSI contains article related to the field of management, including financial management, marketing management, human resource management, strategic management, operations management, and ...