Garuda - Garba Rujukan Digital

Business Model Canvas (BMC)’s Concept for SMEs in East Jakarta Febrilia, Ika; Rizan, Mohamad; Saidani, Basrah
Jurnal Pemberdayaan Masyarakat Madani (JPMM) Vol. 6 No. 2 (2022): Jurnal Pemberdayaan Masyarakat Madani (JPMM) (DOAJ & SINTA 3 Indexed)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JPMM.006.2.04

Setting up and building a business is not an easy matter. Not a few who failed and eventually went bankrupt. It turns out that one of the reasons is due to lack of careful planning. One business model that is considered effective is the Business Model Canvas (BMC), which is a management strategy for planning business concepts, infrastructure and company finances and can be applied not only by start-up businesses, but also by existing businesses. But, unfortunately BMC is not widely known by SMEs players. Therefore, in this community service activity, socialization was carried out on the concept and application of BMC, with partners from the Sub-Department of Industry, Trade, Cooperatives, Small and Medium Enterprises, East Jakarta City Administration, as well as participants who are SMEs in East Jakarta. The socialization used the classical method, namely in the form of an explanation from the resource person through a presentation on the BMC concept followed by application in the form of a simulation/joint practice. The output of this activity is in the form of articles published in the Jurnal Pemberdayaan Masyarakat Madani (JPMM) indexed by Sinta 3.

Pengaruh Digital Marketing dan User Experience Terhadap Keputusan Penggunaan Gojek Melalui Brand Image Iskandar, Muflih; Saidani, Basrah; Aditya, Shandy
Jurnal Bisnis, Manajemen, dan Keuangan Vol. 4 No. 2 (2023): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jbmk.0402.10

The purpose of this study was to determine 1) the effect of digital marketing on usage decisions, 2) the influence of user experience on usage decisions, 3) the infIuence of digitaI marketing on brand image, 4) the infIuence of user experience on brand image, 5) the influence of brand image on usage decisions. , 6) infIuence of digitaI marketing on usage decisions through brand image, 7) infIuence of user experience on usage decisions through brand image. The study was conducted on 200 Gojek users in Jakarta who have used Gojek for at Ieast one year, using the SEM method and AMOS tooIs. The resuIts show that 1) digitaI marketing has a significant and positive effect on usage decisions, 2) user experience has a significant and positive effect on usage decisions, 3) digitaI marketing has a significant and positive effect on brand image, 4) user experience significantly and positive effect on brand image, 5) brand image has a significant and positive effect on usage decisions, 6) digitaI marketing has a significant and positive effect on usage decisions through brand image, 7) user experience has a significant and positive effect on usage decisions through brand image

PENGARUH KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN DAN MINAT BELI PADA RANCH MARKET Saidani, Basrah; Arifin, Samsul
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol. 3 No. 1 (2012): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (594.597 KB)

This study aims to describe clearly about product quality, service quality, customer Satisfaction and repurchase intention on customer at Ranch Market Pondok Indah South Jakarta . The second objective is to test the influence of product quality and service quality to customer satisfaction and repurchase intention. The third objective is to test the influence of product quality and service quality to customer satisfaction. The fourth objective is to test the influence product quality and service quality to repurchae intention. The fifth objectives is to test the influence customer satisfaction to repurchase intetsion. Population of the research is Ranch Market customer at Pondok Indah South Jakarta. Sampling totaled 160 respondents. Analysis of the research was conducted using SEM (struktural equation model) Lisrel statistical application program version 8.80 for data processing. Descriptive analysis results showed: a) Performance dimension is the most dominant dimension in product quality variable, b) Responsiveness dimension is the most dominant dimension in service quality variable, c) Attribute related to service is the most dominant dimension in customer satisfaction variable, d) Transactional is the most dominant dimension in repurchase intention variable. The results of hypothesis testing are: 1) product quality and service qualitry influence the customer satisfaction and repurchase intention, 2) product quality and service quality influence the customer satisfaction, 3) product qualityand service quality influence the repurchase intention, 4) customer satisfaction influence the repurchase intention. Keywords: Product Quality, Service Quality, Customer Satisfaction, Repurchase Intention.

PENGARUH BRAND IMAGE DAN BRAND TRUST TERHADAP BRAND LOYALTY TEH BOTOL SOSRO Survei Konsumen Teh Botol Sosro di Food Court ITC Cempaka Mas, Jakarta timur Rizan, Mohammad; Saidani, Basrah; Sari, Yusiyana
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol. 3 No. 1 (2012): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (362.275 KB)

The purposes of this research are: 1) To know the description of brand image and brand trust and the influence of them towards brand loyalty of Teh Botol Sosro. 2) To test empirically the influence of brand image towards brand loyalty of Teh Botol Sosro. 3) To test empirically the influence of brand trust towards brand loyalty of Teh Botol Sosro. 4) To test empirically the influence of brand image and brand trust simultaneously towards brand loyalty of Teh Botol Sosro. The analysis implemented in this research are descriptive and causal analysis. This research is taken 100 consumers of Teh Botol Sosro at the food court of ITC Cempaka Mas while data was collected by using questionnaire and processed using SPSS 16. The result shows that partially brand image has a positive and significant impact toward brand loyalty. Then, partially brand trust also has a positive and significant impact toward brand loyalty. Simultaneously, brand image and brand trust have a positive and significant impact toward brand loyalty. The empirical findings indicate that to create and improve the brand loyalty, Teh Botol Sosro need to consider brand image and brand trust because those factors shown to affect the level of job satisfaction. Keywords: Brand Image, Brand Trust, Brand Loyalty

PENGARUH IKLAN DAN ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG SERI GALAXY (SURVEI PADA PELANGGAN ITC ROXY MAS) Saidani, Basrah; Ramadhan, Dwi Raga
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol. 4 No. 1 (2013): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (307.49 KB)

Generally, the purpose of this research are: 1) to get more knowledge about Advertising, product attributes and the decision to purchase smartphone Samsung Galaxy series,. 2) to get more knowledge about the influenace of Advertising to purchasing decisions smartphone Samsung Galaxy series, 3) to get more knowledge about the influence of product attributes to purchasing decisions smartphone Samsung Galaxy series, 4) to get more knowledge about influenace of Advertising and product attributes simultaneously the decision to purchase smartphone Samsung Galaxy series. The observation unit in this research is 100 respondents visitors ITC Roxy Mas â€“ Jakarta to purchase smartphone Samsung Galaxy series. Technique of determining the sample using a convenience sampling technique. Data collection techniques using the questionnaire Likert scale from 1 to 5. Descriptive analysis results showed: 1) the Advertising from Samsung Galaxy series is good enough as a whole but still lacking in message Acceptance and message retention. 2) Attribute a good product overall dimesi dominated by product fitures, 3) the decision to purchase is dominated by post-purchase where consumers get satisfaction after buying the Samsung Galaxy series. Hypothesis testing results showed: 1) Advertising have a significant effect on purchasing decisions, 2) product attributes have a significant effect on purchasing decisions, 3) Advertising and product attributes a significant effect on purchasing decisions. Key words: Advertising,, Product Attributes, and Purchase Decision

PENGARUH KUALITAS PRODUK DAN DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPATU OLAHRAGA FUTSAL ADIDAS DI WILAYAH JAKARTA TIMUR Saidani, Basrah; Rachman, M. Aulia; Rizan, Mohammad
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol. 4 No. 2 (2013): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (305.811 KB)

The purposes of this research are to describe about product quality, product design and purchasing decision and test the product quality and product design variables that influence the purchasing decision of Adidasâ€™ futsal shoes. This research used descriptive and explanatory methods. The unit analysist of this research are the consumers of Adidas at East of Jakarta. Total sample of this research are 100 respondences while the analysis tools that are used in this research are SPSS 18.0. The result of this research shows: (1) product quality is significantly influencing the purchasing decision by 10.7%; (2) product design is significantly influencing the purchasing decision by 7,5%; (3) simultaneously product quality and product design are significantly influencing the purchasing decision by 17.6%. The remaining 82,4% is influenced or explained by other variables that are not included in this research. Keywords: product quality, product design, purchasing decision and Adidasâ€™ futsal shoes.

THE RELATIONSHIP BETWEEN CUSTOMER SATISFACTION AND SECURITY TOWARD TRUST AND ITS IMPACT ON REPURCHASE INTENTION (SURVEY ON CUSTOMER OF ELEVENIA ONLINE WEBSITE) Rizan, Mohammad; Bakar, Kemal Abu; Saidani, Basrah
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol. 6 No. 2 (2015): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

The purpose of this research are to: examine empirically the effect of customer satisfaction to trust on customer, the impact of security to trust on customer, the impact of the customer satisfaction to repurchase intention on customer, the effect of security to repurchase intention on customer, the effect of trust to repurchase intention on customer, the effect of customer satisfaction to repurchase intention through trust as intervening variable on customer, the effect of security to repurchase intention through trust as intervening variable on customer of Elevenia website online. This research used survey methods for collecting data. The object of this research is 200 respondents who had purchased in Elevenia website online for a period of one year backward. This research used SPSS software version 22 and SEM (Structural Equation Modeling) LISREL version 8.7 for data analysis. Hypothesis testing showed that: the customer satisfaction has a positive effect and significance on trust, the security has a positive effect and significance on trust, the customer satisfaction has a positive effect and significance on repurchase intention, the security has a positive effect and significance on repurchase intention, the customer satisfaction has a positive effect and significance on repurchase intention through trust as intervening variable and the security has a positive effect and significance on repurchase intention through trust as intervening variable. Keywords: Customer Satisfaction, Security, Trust, Repurchase Intention.

THE INFLUENCE OF SERVICE QUALITY AND PRICE TOWARD TRUST AND ITS IMPACT ON CUSTOMER LOYALTY OF LOW COST CARRIER INDONESIA Rizan, Mohammad; Setyaningsih, Restu; Saidani, Basrah
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol. 7 No. 1 (2016): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

This study was conducted to determine the descriptive and empirical impact of service quality and price on customer loyalty by the trust as a mediator variable. The object of this research was 200 respondents who have ever used the service of Indonesia AirAsia at least two times in Jakarta. Methods of data collection using survey methods. Data analysis using SPSS version 22 and SEM (Structural Equation Model) of a statistical package LISREL 8.7 to process and analyze the research data. The results of descriptive test explained that the service quality and price provided is good according to the customer, so that the customer is believe and tend to be a loyal customer of Indonesia AirAsia.The hypothesis test shows; (1) price has positive and significant effect on customer loyalty, but positive effect is insignificant on service quality to customer loyalty; (2) service quality and price has positive and significant effect on trust; (3) trust has positive and significant effect on customer loyalty; (4) service quality and price has positive and significant effect on customer loyalty through trust as mediating variable. Keywords: service quality, price, trust, customer loyalty

THE INFLUENCE OF PERCEIVED QUALITY, BRAND IMAGE, AND EMOTIONAL VALUE TOWARDS PURCHASE INTENTION OF CONSINA BACKPACK Saidani, Basrah; Muztahid, Muh. Sifaul; Haro, Andrian
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol. 8 No. 1 (2017): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

This study was conducted to determine the descriptive and empirical impact of perceived quality, brand image and emotional value toward purchase intention. The object of this research was respondents of backpack users in East Jakarta. Methods of data collection using survey methods. Data analysis using SPSS to process and analyze the research data. The results of descriptive test explained that perceived quality, brand image and emotional value of backpack Consina is good according most respondents answer, so they have quite high purchase intention. The hypothesis test shows, perceived quality has positive and significant effect on purchase intention, brand image has positive and significant effect on purchase intention, emotional value has positive and significant effect on purchase intention, perceived quality, brand image and emotional value have simultaneous effect on purchase intention. Keywords: Perceived Quality, Brand Image, Emotional Value, Purchase Intention

THE EFFECT OF TRUST AND BRAND IMAGE ON PURCHASE DECISION (TOYOTA CAR SURVEY IN JAKARTA REGION) Wibowo, Setyo Ferry; Sari, Elsyana Purnama; Saidani, Basrah
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol. 8 No. 2 (2017): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

The purpose of this research is to know: 1) influence of confidence to Toyota Agya car purchase decision in Jakarta area, and 2) influence of brand image to Toyota Agya car purchase decision in Jakarta area. The object of this research is 200 respondents of Toyota Agya car users in Jakarta area. Methods of data collection using survey method. Data analysis using SPSS 22. Descriptive test results explain that there is still a lack of trust and brand image in Toyota Agya car in the Jakarta area causing the lack of consumer response to make purchasing decisions. The result of hypothesis testing shows: 1) existence of positive and significant influence of trust toward purchasing decision, 2) existence of positive and significant influence from brand image to purchasing decision.

Title

Found 12 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 12 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 12 Documents
Search