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All Journal Jurnal Pemberdayaan Masyarakat Madani (JPMM) Jurnal Bisnis, Manajemen, dan Keuangan
Saidani, Basrah
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Arts Humanities Economics, Econometrics & Finance Education Social Sciences Other

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Business Model Canvas (BMC)’s Concept for SMEs in East Jakarta Febrilia, Ika; Rizan, Mohamad; Saidani, Basrah
Jurnal Pemberdayaan Masyarakat Madani (JPMM) Vol. 6 No. 2 (2022): Jurnal Pemberdayaan Masyarakat Madani (JPMM) (DOAJ & SINTA 3 Indexed)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JPMM.006.2.04

Abstract

Setting up and building a business is not an easy matter. Not a few who failed and eventually went bankrupt. It turns out that one of the reasons is due to lack of careful planning. One business model that is considered effective is the Business Model Canvas (BMC), which is a management strategy for planning business concepts, infrastructure and company finances and can be applied not only by start-up businesses, but also by existing businesses. But, unfortunately BMC is not widely known by SMEs players. Therefore, in this community service activity, socialization was carried out on the concept and application of BMC, with partners from the Sub-Department of Industry, Trade, Cooperatives, Small and Medium Enterprises, East Jakarta City Administration, as well as participants who are SMEs in East Jakarta. The socialization used the classical method, namely in the form of an explanation from the resource person through a presentation on the BMC concept followed by application in the form of a simulation/joint practice. The output of this activity is in the form of articles published in the Jurnal Pemberdayaan Masyarakat Madani (JPMM) indexed by Sinta 3.
Pengaruh Digital Marketing dan User Experience Terhadap Keputusan Penggunaan Gojek Melalui Brand Image Iskandar, Muflih; Saidani, Basrah; Aditya, Shandy
Jurnal Bisnis, Manajemen, dan Keuangan Vol. 4 No. 2 (2023): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jbmk.0402.10

Abstract

The purpose of this study was to determine 1) the effect of digital marketing on usage decisions, 2) the influence of user experience on usage decisions, 3) the infIuence of digitaI marketing on brand image, 4) the infIuence of user experience on brand image, 5) the influence of brand image on usage decisions. , 6) infIuence of digitaI marketing on usage decisions through brand image, 7) infIuence of user experience on usage decisions through brand image. The study was conducted on 200 Gojek users in Jakarta who have used Gojek for at Ieast one year, using the SEM method and AMOS tooIs. The resuIts show that 1) digitaI marketing has a significant and positive effect on usage decisions, 2) user experience has a significant and positive effect on usage decisions, 3) digitaI marketing has a significant and positive effect on brand image, 4) user experience significantly and positive effect on brand image, 5) brand image has a significant and positive effect on usage decisions, 6) digitaI marketing has a significant and positive effect on usage decisions through brand image, 7) user experience has a significant and positive effect on usage decisions through brand image
Co-Authors Ika Febrilia Iskandar, Muflih Mohamad Rizan Shandy Aditya, Shandy