Jurnal Ilmiah Al-Syir'ah
Vol 4, No 1 (2006)

MARKETING VALUE: REDEFINISI FUNGSI DAN MAKNA BRAND

Moh. Muzwir Luntajo (Institut Agama Islam Negeri (IAIN) Manado)

Article Info

Publish Date
26 Aug 2016

Abstract

Brand in this time in global economic environment non again just a name. At marketing company, brand do not simply soul have to all product, but more than that. When branding have become the spirit company, hence each every product will be saleable by it self. That's one of the 'core' a marketing company in improving its customer base

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Journal Info
Jurnal Ilmiah Al-Syir'ah
Website

Abbrev

JIS

Publisher

Institut Agama Islam Negeri Manado

Subject

Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

Description

Jurnal Ilmiah Al-Syir'ah, with registered number ISSN 1693-4202 (Print), ISSN 2528-0368 (Online) is a peer-reviewed journal published twice a year in June and December by Faculty of Sharia, State Islamic Institute of Religious Affairs (IAIN) Manado. Jurnal Ilmiah Al-Syir'ah is a Communication Media ...