Jurnal Aplikasi Bisnis
Volume 13 Nomor 9, September 2012

Dimensi "Nilai Bagi Pelanggan" (Customer Value Propositions-CVPs) Dalam Bisnis Ritel

Khusniyah Purwani (Unknown)

Article Info

Publish Date
13 Mar 2017

Abstract

This paper surest a framework to identifiy competitive customer value proposition (CVPs) with four key dimensions of customer value in theJlrst step i.e. economic, functional, emotion and symbolic. A customer value proposition (CVPs) is developed on the basis of the these value dimensions, and evaluated for retailcompetitive advantage. Customer value and its CPVs have a key strategic role in organization to pursuit competitive advantage.

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Journal Info
Jurnal Aplikasi Bisnis
Website

Abbrev

JABIS

Publisher

Universitas Islam Indonesia

Subject

Decision Sciences, Operations Research & Management

Description

Jurnal Aplikasi Bisnis (JABIS) is a journal periodical written both in Indonesian and English language. JABIS published by Diploma III Economy of Universitas Islam Indonesia twice a year on July and December. JABIS is a media of communication and reply forum for scientific works especially ...