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All Journal AJIE (Asian Journal of Innovation and Entrepreneurship) Jurnal Aplikasi Bisnis
Khusniyah Purwani
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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 1 
STRATEGY OF ENHANCING THE COMPETITIVESS OF LEATHER’S SMEs : STUDY IN MANDING YOGYAKARTA Ninik Sri Rahayu; Khusniyah Purwani
Asian Journal of Innovation and Entrepreneurship Vol 1 No 02 (2012): May 2012
Publisher : UII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/ajie.vol1.iss2.art7

Abstract

The majority of the Manding’s leather manufacturers are small medium entreprise (SME), with limited productive resources. The paper try to identify problems of leather’s manufacturers and formulate strategy to enhance their competitiveness in domestic and overseas market. Most of the SMEs have characteristic as follow : utilization of old manufacturing processes, traditional management, low labor productivity poor intelligence and information systems on trade and marketing, rarely work with other firms, have no development activities, lack of technology adoption, and hardly ever bring new products on the market which lead their product being uncompetitive in market. To attain the competitiveness, SMEs need to consider some of the principle strategies, first, the innovation strategy, in which SMEs try to appropriate returns from their knowledge base. Second, the information technology strategy, which makes innovative uses of information technology in order to reduce SME costs and increase productivity. Third, the network strategy, in which SMEs work and co-operate with other firms, be they SMEs or large enterprises in order to improve their ability to access and absorb innovations. Fourth, the cluster strategy, in which SMEs locate in close proximity with competitors in order to take advantage of knowledge spill- overs, especially in the early stages of the industrial lifecycle. Keywords: Competitiveness, innovation strategy, information technology strategy,network strategy, cluster strategy
THE IMPORTANCE OF ISLAMIC ATMOSPHERE IN THE RETAIL BUSINESS A NEW ALTERNATIVE IN MANAGING RETAIL BUSINESS CASE STUDIES ON SYARIAH MINI MARKET: SYAR'E MART UII Khusniyah Purwani; Joko Susilo
Asian Journal of Innovation and Entrepreneurship Vol 1 No 03 (2012): September 2012
Publisher : UII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/ajie.vol1.iss3.art5

Abstract

This paper aims to demonstrate a small- scale studies that explore the importance of retail Islamic atmosphere and contributed substantial in the success of the retail business. Especially looking for models or other forms of modern retail management based on syariah or Islamic rule. This paper also explores the relevance of the Islamic atmosphere of retail success. In this paper, we present case studies on UII Syariah Mini Market-Syar'e Mart that can describe the successes and try to draw conclusions by qualitative descriptive analysis of this case study. The findings show that the Islamic model of retail becomes a new alternative in managing the retail business. The concept of retail syariah has the opportunity to grow and succeed. That atmosphere was exciting retail syariah/ important than conventional retail atmosphere. Islamic retail atmosphere be one of the new tool in the retail industry. Islamic studies show that retail in the retail industry has contributed a new alternative in managing, developing and improving the retail industry. Keyword: Syariah mini market, Syar'e Mart, the retail atmosphere of syariah, marketing
PERILAKU KONSUMEN DALAM BERPINDAH MEREK PRODUK SEPEDA MOTOR Khusniyah Purwani
Jurnal Aplikasi Bisnis Volume 6 Nomor 8, Februari 2005
Publisher : Jurnal Aplikasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jabis.vol6.iss8.art3

Abstract

This research ofbrand switching consumer behavior in motorcycle products focused on getting of consideration setsize consumer. The results showed that the replicated research model wasfit enough to be applied to the observed data. This condition indicated that brand switching consumer behavior occurred because of variables of the research. Four factors of getting of consideration set size consumer in the model com prised 1) product knowledge, 2) media search, 3) satisfaction and 4) prior experience.
Strategi Peritel Lokal Daerah Pasca Masuknya Peritel Lokal Nasional dan Peritel Asing Khusniyah Purwani
Jurnal Aplikasi Bisnis Volume 7 Nomor 8, Juni 2008
Publisher : Jurnal Aplikasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jabis.vol7.iss8.art1

Abstract

This article describes the conditions of local retailers after the penetration of national retailers and foreign retailers. A local retailers is one of emergence originates from a local area. The form of their enterprise changes from the former conventional or traditional shops into local retailers which are managed according to modem standard with its "self service" concept after the penetration of national orforeign retailers. Several main factors that play important roles in the development of local retailers include capital resources, human resources, demographic characteristic, regulation, designs, merchandise and promotion. Think regionally and act locally strategy can be used to maintain consumers of local retailers.
Faktor-faktor yang Mempengaruhi Kinerja Pemasaran Bank Perkreditan Rakyat Khusniyah Purwani
Jurnal Aplikasi Bisnis Volume 7 Nomor 10, Januari 2007
Publisher : Jurnal Aplikasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jabis.vol7.iss10.art1

Abstract

This research examined a marketing performance research model at BPR in the Special Territory of Yogyakarta caused by several predictor factors. Factors causing marketing performance constitute simultaneous predictor variables. These factors include skills, resources, values, uniqueness, perception of interest rate, customer satisfaction, customer loyality, and marketing performance.The result of significance test often hypotheses proposed in this research showed eight hypotheses were supported, while the other two hypotheses were not. The results of analysis employing AMOS program showed that the research model examined has not been accepted yet. This research involved just only two BPRs in the Special Territory of Yogyakarta. In order to get more varied and comprehensive data, future research needs to extend the number of data location.
Importantand Performance Analysis Tlngkat Kepuasan Mahaslswa Program D-3 Ekonomi Terhadap Kinerja Program D-3 Ekonomi Khusniyah Purwani
Jurnal Aplikasi Bisnis Volume 8 Nomor 2, Januari 2010
Publisher : Jurnal Aplikasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jabis.vol8.iss2.art1

Abstract

The research on students satisfaction towards performance of Program Diploma III Ekonomi UII uses four variables, namely curriculum, lectures, facilities, and service. The research respondent were students of Program Diploma III Ekonomi covering those of management, accounting, and banking finance. Importance and Performance Analysis (IPA) methode used to analysis research data.The reason behind the research was Program Diplonia III Ekonomi's desire and hope to assess and evaluate the performance of the program so far. It was hoped that the research findings can be used as a reference to improve the situation in the future. On the other hand, the program mve commited to place consumer's satisfaction orientations as the main goal of the program as education institution.The research finding shows that as many as 31% or 13 attributes the main priorities to get attention and improvement. These attributes consisted of computer lab facilities, lecture room facilities, lab assistants, hot spot area, punctuality of die lectures service of Program D-3 Management, facilities of subject supporting lab. (Bank Lab, Management Lab, and Accounting Lab.), service of academy administration staff, the arrangement of computer lab, service of finance administration staff, lectures ending lectured within tolerance threshold (reducing or prolonging hours too much), availability of practicum modules, and application of subjects through practicum.
Persepsi Konsumen Mengenai Suasana Lingkungan Toko Ritel Terhadap Ketertarlkan Pelanggan Toko Ritel Khusniyah Purwani
Jurnal Aplikasi Bisnis Volume 10 Nomor 9, Maret 2011
Publisher : Jurnal Aplikasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jabis.vol10.iss9.art2

Abstract

The focus of this research reveal the perceptions of retail customers to see the environmental atmosphere shop to shop choices that will ultimately affect the interest of customers shop. Indicators store environment seen through social factors, store design and in-store music. Store selection criteria will be detailed through consumer perceptions of service clerks, quality of merchandise, money (as seen from monetary units), cost (time and effort), and psychic costs of consumers. These factors affect the perception of consumers about the value of the merchandise sold in stores as well and at a late stage will affect the interest of customers shop.A total of 190 respondents spread across various retail stores In Yogyakarta Special Region in the survey using a questionnaire. Most respondents who netted the students or students. Field survey methods used to collect data and data analysis using structural equation modeling-analysis of moment structures (AMOS). AMOS though results beginning with the confirmatory factor analysis showed that the goodness of fit test of this model fit, so this research model is acceptable. Causality test results indicate that the hypothesis of significant eleven and nine hypotheses were not significant. So it can be concluded that, overall, the hypothesis proposed in this study proved.
Dimensi "Nilai Bagi Pelanggan" (Customer Value Propositions-CVPs) Dalam Bisnis Ritel Khusniyah Purwani
Jurnal Aplikasi Bisnis Volume 13 Nomor 9, September 2012
Publisher : Jurnal Aplikasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jabis.vol13.iss9.art3

Abstract

This paper surest a framework to identifiy competitive customer value proposition (CVPs) with four key dimensions of customer value in theJlrst step i.e. economic, functional, emotion and symbolic. A customer value proposition (CVPs) is developed on the basis of the these value dimensions, and evaluated for retailcompetitive advantage. Customer value and its CPVs have a key strategic role in organization to pursuit competitive advantage.
Co-Authors Joko Susilo Ninik Sri Rahayu