Jurnal Bisnis dan Pembangunan
Vol 5, No 2 (2016): Juli 2016

Pengaruh Product Perceived Quality Dan Citra Toko Terhadap Minat Beli Produk Label Pribadi Indomaret Tanah Grogot

Anang Antin (Mahasiswa Magister Ilmu Administrasi Bisnis, Fisip Unlam Banjarmasin)
Rasyidi Rasyidi (Dosen Magister Ilmu Administrasi Bisnis, Fisip Unlam Banjarmasin)
Maryono Maryono (Dosen Magister Ilmu Administrasi Bisnis, Fisip Unlam Banjarmasin)



Article Info

Publish Date
10 Feb 2017

Abstract

The test results prove that the quality of care as measured by the variable aspects of physical evidence (X1), reliability (X2), responsiveness (X3) and guarantees (X4), which is partially the result of data processing with the use of t-test found that the number t for physical evidence variable (X1) is 2.708, the reliability (X2) is 4.784, responsiveness (X3) of 4.456 and a guarantee (X4) of 5,600 and while the table t of 1.98 or known than the t count> t table it can be concluded that there is a fourth partial effect of these variables on customer satisfaction. For empathy variable (X5) at 0,523 t, while t table when compared to the 1.98 or t <t table it can be concluded that there is no significant effect on satisfaction pelanggan.hal is also the reason why no significant effect of empathy variable partial to customer satisfaction. While simultaneously there is a significant influence on customer satisfaction Regional Water Company Kapuas of 0698 or 6.98% and the remaining 30.2% is influenced by other variables not examinet in this study. Keywords: Service Quality, Customer Satisfaction

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Journal Info

Abbrev

bisnispembangunan

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

urnal Bisnis dan Pembangunan published by Master Program of Business Administration Science Faculty of Social and Political Sciences Lambung Mangkurat University as a media of publication of ideas or ideas and scientific studies in the framework of science development in the field of business and ...