WOMEN’S ROLES IN THE MEDIA

Dewi, Ratna Sari

Lentera: Jurnal Ilmiah Kependidikan
Vol 1 (2012): Lentera: Jurnal Ilmiah Kependidikan

The purpose of this paper is to investigate the changes of women‟s roles on how women were potrayed in the past and how they are potrayed today, especially in four influential media. Therefore, the question rised in this paper is “What are the changes of women‟s roles on how women were potrayed in the past and how they are potrayed today, especially in four influential media?”. This paper shows that there are many proofs showing changes and improvements of women‟s roles on how women were potrayed in the media in the past, and how they are potrayed today, especially in four influential media such as women‟s magazines, television and print media cartoons and fairy tales. When women are depicted in the media, they they are tipically subjected to a greater degree of phisical appearance and more rigid standard of beauty which they are expected to embody. It argued that the central media messages concerning women is that women‟s primary value lies in their physical appearance.