<![CDATA[This study aims to Understanding and explain: the influences of variables brand image, product Image, price, and promotion of Purchase intention. This study uses a quantitative approach that is multiple regression analysis based on an application named SPSS 21.00 version Using a questionnaire to collect data, there were 150 questionnaires that were randomly distributed in an accidental sampling in Madiun. The results showed that corporate image, brand image, product image, price, and promotion have significant and positive influences on consumer purchasing intention. Nevertheless from all factor, the price variable has most dominant influence by increasing purchase intention. Meanwhile company still improve all other factor to support price marketing strategy to increasing purchase intention. Keywords: Brand image, Product Image, Price, Promotion, purchase Intention]]>
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