CAPITAL: JURNAL EKONOMI DAN MANAJEMEN
Vol 1, No 2 (2018)

PERAN EKUITAS MERK TERHADAP LOYALITAS MERK BARBERSHOP DI KOTA YOGYAKARTA

Budi Setyanta (Fakultas Ekonomi Universitas Janabadra Yogyakarta)

Article Info

Publish Date
07 Mar 2018

Abstract

ABSTRACTThis study aims to identify the role of brand equity on brand loyalty in the barbershop. 200 samples were collected using questionnaires to test multiple linear regression using SPSS tool. The results of this study indicate that the dimension of brand equity has a positive and significant effect on brand loyalty barbershop. Further research is needed to test the model of this study to examine the model's generalisation capabilities.Keywords: Brand Loyalty, Brand Equity

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Journal Info
CAPITAL: JURNAL EKONOMI DAN MANAJEMEN
Website

Abbrev

capital

Publisher

Universitas PGRI Madiun

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

CAPITAL: Jurnal Ekonomi dan Manajemen published by Universitas PGRI Madiun with regitered number ISSN: 2598-9022 (Print) and 2598-9618 (Online), which published twice a year on September and ...