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All Journal Al Tijarah CAPITAL: JURNAL EKONOMI DAN MANAJEMEN
Budi Setyanta
Fakultas Ekonomi Universitas Janabadra Yogyakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Anteseden dan Konsekuensi dari Kepuasan Pelanggan: Survei Kepuasan Pelanggan Barbershop di Yogyakarta Budi Setyanta
Al Tijarah Vol 3, No 1 (2017): June 2017
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/tijarah.v3i1.937

Abstract

This study aims to identify the influence of perceive quality, price fairness, convenience, and customer satisfaction towards customer loyalty. This research is conducted to provide solution about the phenomenon of rapid growth of barbershop in Yogyakarta. This research is categorized as explanatory research, because it explains the causality relationship between observation variables. The number of samples are 200 respondents according to the requirement of sufficiency of sample in SEM test. Data retrieval is guided by using questionnaires. The results of this study indicate that the perceive quality, price fairness, and convenience have a positive and significant impact towards customer satisfaction, then customer satisfaction has a positive and significant impact towards customer loyalty. This study provides the diversity of previous research because the observed variables and question items are adjusted to the research setting in Indonesia.
PERAN EKUITAS MERK TERHADAP LOYALITAS MERK BARBERSHOP DI KOTA YOGYAKARTA Budi Setyanta
CAPITAL: Jurnal Ekonomi dan Manajemen Vol 1, No 2 (2018)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (232.439 KB) | DOI: 10.25273/capital.v1i2.2320

Abstract

ABSTRACTThis study aims to identify the role of brand equity on brand loyalty in the barbershop. 200 samples were collected using questionnaires to test multiple linear regression using SPSS tool. The results of this study indicate that the dimension of brand equity has a positive and significant effect on brand loyalty barbershop. Further research is needed to test the model of this study to examine the model's generalisation capabilities.Keywords: Brand Loyalty, Brand Equity
Anteseden dan Konsekuensi dari Kepuasan Pelanggan: Survei Kepuasan Pelanggan Barbershop di Yogyakarta Budi Setyanta
Al Tijarah Vol. 3 No. 1 (2017): Al Tijarah | June
Publisher : University of Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/tijarah.v3i1.937

Abstract

This study aims to identify the influence of perceive quality, price fairness, convenience, and customer satisfaction towards customer loyalty. This research is conducted to provide solution about the phenomenon of rapid growth of barbershop in Yogyakarta. This research is categorized as explanatory research, because it explains the causality relationship between observation variables. The number of samples are 200 respondents according to the requirement of sufficiency of sample in SEM test. Data retrieval is guided by using questionnaires. The results of this study indicate that the perceive quality, price fairness, and convenience have a positive and significant impact towards customer satisfaction, then customer satisfaction has a positive and significant impact towards customer loyalty. This study provides the diversity of previous research because the observed variables and question items are adjusted to the research setting in Indonesia.
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