Wacana: Jurnal Ilmiah Ilmu Komunikasi
Vol 11, No 4 (2012)

PENGARUH JINGLE IKLAN MIZONE VERSI ”LOVE TODAY” DI TELEVISI TERHADAP BRAND IMAGE

Yunianto, Hasan (Unknown)

Article Info

Publish Date
31 Jan 2018

Abstract

Advertising is the tool of marketing and promotion. Television is the powerful media for advertising product. Jingle is strategy in advertising. Mizone used jingle “ Love Today“ in advertising for increase brand image. Brand Image is a set of association, usually organized in some way that has 4 dimension core product, actual product,augmented product, and image product. “Love Today” jingle in advertising is influences to Mizone brand image.

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Journal Info
Wacana: Jurnal Ilmiah Ilmu Komunikasi
Website

Abbrev

wacana

Publisher

Universitas Prof. Dr. Moestopo

Subject

Languange, Linguistic, Communication & Media Social Sciences

Description

Wacana, Jurnal Ilmiah Ilmu Komunikasi merupakan wujud karya ilmiah tentang kajian ilmu komunikasi yang melingkupi hasil penelitian dengan tema atau topik yang dibahasa dalam jurnal Wacana meliputi kajian ilmu komunikasi baik Komunikasi Politik atau pun Komunikasi Lintas Budaya; Strategic ...