Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal Wacana: Jurnal Ilmiah Ilmu Komunikasi
Yunianto, Hasan
Universitas Prof. Dr. Moestopo (Beragama)
Languange, Linguistic, Communication & Media Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH JINGLE IKLAN MIZONE VERSI ”LOVE TODAY” DI TELEVISI TERHADAP BRAND IMAGE Yunianto, Hasan
WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 11, No 4 (2012)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (490.065 KB)

Abstract

Advertising is the tool of marketing and promotion. Television is the powerful media for advertising product. Jingle is strategy in advertising. Mizone used jingle “ Love Today“ in advertising for increase brand image. Brand Image is a set of association, usually organized in some way that has 4 dimension core product, actual product,augmented product, and image product. “Love Today” jingle in advertising is influences to Mizone brand image.
Co-Authors