<![CDATA[Women and beauty, are certainly two things that are difficult to separate. The expansion of a number of beauty contests seems to be an event as well as a forum for women to display their ability to achieve a "beautiful" conception according to certain criteria. For this reason, this paper attempts to analyze qualitatively how the image of women is determined in the construction of beauty that shaped socially. Through analysis of literature, this paper attempts to explain how women are represented in a number of beauty contest, both national and international, on packaging the beauty in all aspects is the highest achievement for a woman. However, the construction of women's image in the beauty context ultimately leads to the commodification of women's bodies which should become their autonomy.]]>
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