MOOCs Continuance Intention in Malaysia: The Moderating Role of Internet Self-efficacy

Mohd Kamarul Irwan Abdul Rahim (School of Technology Management and Logistics, Universiti Utara Malaysia)
Mawaddah Mohamad (School of Technology Management and Logistics, Universiti Utara Malaysia)

International Journal of Supply Chain Management
Vol 7, No 2 (2018): International Journal of Supply Chain Management (IJSCM)

Previous researches have validated that students intention to continue use MOOCs was mainly determined by Usefulness and Enjoyment. This paper takes a different approach from previous studies and postulates that relationship between Usefulness and Enjoyment on MOOCs Continuance Intention are moderated by Internet Self-efficacy. Partial Least Square Path Modelling (PLS-PM) approach has been employed to analyse the data collected. Using online survey data from 251 students registered with Malaysia MOOCs program, the results revealed that Internet Self-efficacy moderates the relationship between Enjoyment and MOOCs Continuance Intention. However, the moderating effect of Internet Self-efficacy showed insignificant result on the path between Usefulness and MOOCs Continuance Intention.