International Journal of Supply Chain Management
Vol 7, No 2 (2018): International Journal of Supply Chain Management (IJSCM)

THE CUSTOMER PERCEPTION OF BRIGHT AUTO PLAST PVT LTD

Divyaranjani R (Unknown)

Article Info

Publish Date
30 Apr 2018

Abstract

To study the customer perception of Bright Auto Plast Pvt Ltd." This study is confined to the automobile companies only. The sample size is chosen as 30. Convenience Sampling is used, and descriptive research is adopted. This study is mainly carried on to find the customer satisfaction level of Bright Auto Plast Pvt Ltd. The major factors that lead to customer satisfaction are the product, pricing, quality, and service. The study has found that the existing system in Bright Auto Plast is not adequate and can be modified accordingly to make it effective.

Copyrights © 2018




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Journal Info
International Journal of Supply Chain Management
Website

Abbrev

IJSCM

Publisher

ExcelingTech

Subject

Decision Sciences, Operations Research & Management Engineering Environmental Science Industrial & Manufacturing Engineering Transportation

Description

International Journal of Supply Chain Management (IJSCM) is a peer-reviewed indexed journal, ISSN: 2050-7399 (Online), 2051-3771 (Print), that publishes original, high quality, supply chain management empirical research that will have a significant impact on SCM theory and practice. Manuscripts ...