<![CDATA[Abstract The latest news about the celebrities can not only be obtained from television infotainment only, but also through gossip accounts in social media. One of them in Instagram account @ lambe_turah. This account is very profitable for business because it can be a media promotion of various products. But by revealing the privacy of people without thinking about the implications and reactions of society because it becomes a problem. Until here hegemony (power) as a social media seems to dominate this phenomenon. Therefore, the purpose of this study is to get an overview of the economic, social and political hegemony of social media on the @lambe_turahgossip account. This research method using literature study. The results conclude that the economic strength of @ lambe_turah can be seen from the messages distributed simultaneously, when and where it can be accepted by its followers consisting of various audiences’ class. With the number of millions followers, @lambe_turah enter the line of endorsement programs that generate economic benefits. Political hegemony @ lambe_turah can be seen freely they post any news about the celebrities either the positive or negative. This unlimited power has made @lambe_turah several times having problems with a number of artists especially if the news is negative. While the cultural hegemony in @ lambe_turah is symmetrically illustrated by the many postings that are like and commented on indicate that netizen's attention is very high. @lambe_turah also has a major influence in the formation of public opinion. Keywords: hegemony, social media, gossip account, instagram, lambe_turah]]>
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