International Journal of Supply Chain Management
Vol 7, No 5 (2018): International Journal of Supply Chain Management (IJSCM)

The Supply Chain Role of Transaction Processing System in Customer Relationship Management

Samira Ahmed Mahdi Al-Jnabi (Unknown)
Salah Aldeen Awad Kareem (Unknown)

Article Info

Publish Date
30 Oct 2018

Abstract

The aim of this study is to examine the supply chain role of the Transaction Processing System (TPS) on customer relationship management using empirical analysis. The study employed the opinions of 47 managers from selected banks in Baghdad that are known for the use of TPS through the collection and transaction store or from the decision-makers in the organizations. The result showed that there is a correlation between TPS and effective use of customer relationship management except when data are interned.

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Journal Info
International Journal of Supply Chain Management
Website

Abbrev

IJSCM

Publisher

ExcelingTech

Subject

Decision Sciences, Operations Research & Management Engineering Environmental Science Industrial & Manufacturing Engineering Transportation

Description

International Journal of Supply Chain Management (IJSCM) is a peer-reviewed indexed journal, ISSN: 2050-7399 (Online), 2051-3771 (Print), that publishes original, high quality, supply chain management empirical research that will have a significant impact on SCM theory and practice. Manuscripts ...