ANALISIS POSITIONING PRODUK MJB (MILO JELLY BUBBLE) BERDASARKAN PERSEPSI PELANGGAN (Studi Kasus: Outlet Komplek Tiban Cipta Puri Batam)

Geliga Tieland (Prodi Administrasi Bisnis Terapan Politeknik Negeri Batam)
Shinta Wahyu Hati (Prodi Administrasi Bisnis Terapan Politeknik Negeri Batam)

JOURNAL OF APPLIED BUSINESS ADMINISTRATION
Vol 1 No 2 (2017): Journal of Applied Business Administration - September 2017

The results of this study indicate that: (1) there is a positive and insignificant relationship with product attribute (X1), proved T-statistic (0.197) smaller than T-table (1.64). (2) there is a positive and significant relationship with product benefit (X2), proved T-statistic (1,768) bigger than T-table (1.64). (3) there is positive and insignificant relationship with product user (X3), proved T-statistic (0,628) smaller than T-table (1.64). (4) there is a positive and significant relationship with competitor (X4), proved T-statistic (1,699) bigger than T-table (1.64). (5) there is a positive and insignificant relationship with product category (X5), proved T-statistic (2.855) smaller than T-table (1.64). (6) there is a positive and insignificant relationship with the price attribute (X6), proved T-statistic (1.996) smaller than T-table (1.64)