JOURNAL OF APPLIED BUSINESS ADMINISTRATION
Vol 2 No 1 (2018): Journal of Applied Business Administration-Maret 2018

PENGARUH KEPERCAYAAN, KEMUDAHAN DAN KUALITAS INFORMASI TERHADAP KEPUTUSAN PEMBELIAN DARING DI APLIKASI BUKALAPAK PADA MAHASISWA POLITEKNIK NEGERI BATAM

Hendra Gunawan (Politeknik Negeri Batam)
Kartika Ayuningtiyas (Politeknik Negeri Batam)

Article Info

Publish Date
29 Mar 2018

Abstract

The purpose of this study was to determine and analyze the influence of trust, ease of use and information quality on the purchasing decision. The sample are students who ever made purchases online. The sampling method using purposive sampling and used multiple regression analysis. The results show that simultaneously, trust, ease of use and information quality are affecting positively and significantly in the purchasing decision. Partially, trust is affecting not significantly in the purchasing decision in online shop. Ease of use and information quality are affecting positively in the purchasing decision in online shop.

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Journal Info
JOURNAL OF APPLIED BUSINESS ADMINISTRATION
Website

Abbrev

JABA

Publisher

Politeknik Negeri Batam

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Journal of Applied Business Administration (JABA) is a journal published by Study Program of Applied Business Administration, Politeknik Negeri Batam. The journal is predominantly devoted to applied business administration with special focus on industries problem solving. JABA publish quality ...