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All Journal JOURNAL OF APPLIED BUSINESS ADMINISTRATION
Kartika Ayuningtiyas
Politeknik Negeri Batam
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH KEPERCAYAAN, KEMUDAHAN DAN KUALITAS INFORMASI TERHADAP KEPUTUSAN PEMBELIAN DARING DI APLIKASI BUKALAPAK PADA MAHASISWA POLITEKNIK NEGERI BATAM Hendra Gunawan; Kartika Ayuningtiyas
JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 2 No 1 (2018): Journal of Applied Business Administration-Maret 2018
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (587.981 KB) | DOI: 10.30871/jaba.v2i1.763

Abstract

The purpose of this study was to determine and analyze the influence of trust, ease of use and information quality on the purchasing decision. The sample are students who ever made purchases online. The sampling method using purposive sampling and used multiple regression analysis. The results show that simultaneously, trust, ease of use and information quality are affecting positively and significantly in the purchasing decision. Partially, trust is affecting not significantly in the purchasing decision in online shop. Ease of use and information quality are affecting positively in the purchasing decision in online shop.
Co-Authors Hendra Gunawan