Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi
Vol 7, No 1 (2009): Edisi April

PENGARUH EVIDENCE OF SER VICE TERHADAP PATRONAGE BUYING MOTIVES (MOTIF PEMBELIAN TERPOLA) KONSUMEN LONDON BEAUTY CENTRE DEMUR ANDAYANI DI SURABAYA

Suryasaputra, Ruswiati (Unknown)

Article Info

Publish Date
18 Dec 2017

Abstract

Tujuan penelitian ini untuk meneliti apakah evidence of service yang meliputi orang, proses dan bukti fisik berpengaruh signifkan terhadap patronage buying motives konsumen London Beauty Centre Jemur Andayani di Surabaya. Sampel penelitian menggunakan metode Incidental Sampling. Hasil Penelitian menunjukkan bahwa bahwa evidence of service yang meliputi orang (people), proses (process) dan bukti fisik (physical evidence) mempunyai pengaruh signifikan terhadap motif pembelian terpola (patronage buying motives) konsumen London Beauty Centre Demur Andayani di Surabaya.

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Journal Info
Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi
Website

Abbrev

equilibrium

Publisher

Universitas Wijaya Kusuma Surabaya

Subject

Economics, Econometrics & Finance

Description

EQUILIBRIUM journal is published by Research Institution and Community Service Wijaya Kusuma Surabaya University. EQUILIBRIUM journal accepts any manuscripts or articles in the field of economics, management and accounting studies from both national and international academicians and ...