Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship
Vol 8, No 1 (2018)

The Effect of Dependency on Repurchase Intention and Technostress

Antonius Satria Hadi (Universitas Widya Mataram)



Article Info

Publish Date
12 Dec 2018

Abstract

This study aims to investigate the effect of convenience to dependency toward smartphone, the effect of social need to dependency toward smartphone, the effect of social influence to dependency toward smartphone, the effect of dependency toward smartphone on repurchase intention, and the effect of dependency toward smartphone on technostress. This research have five hypotheses. Data were collected from 170 respondents which got from questionnaire distributed to graduate degree students of Universitas Gadjah Mada, Yogyakarta. Based of the data collection, this analysis using structural equation modeling technique with software LISREL 8.72. The results of this research showed that convenience, social need, and social influence have positive and significant effects to dependency, while the dependency have positive and significant effects to repurchase intention and technostress. All (five) hypotheses on this research have been accepted. Each of those hypotheses discussed in detail through this article.

Copyrights © 2018






Journal Info

Abbrev

maksipreneur

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship (JMP) is a periodical scientific journal published by Universitas Proklamasi 45 (UP45) Yogyakarta, Indonesia, twice a year on December and June. This journal is intended to collect and publish a summary of research results, scientific ...