Jurnal Agribisnis Terpadu
Vol 11, No 2 (2018)

FAKTOR-FAKTOR YANG BERPENGARUH TERHADAP KEPUTUSAN KUNJUNGAN WISATA DI AGROWISATA KABUPATEN SEMARANG

Sakti Nurani Dewi Astuti (Program Studi Agribisnis Fakultas Pertanian dan Bisnis Universitas Kristen Satya Wacana)
Yuliawati Yuliawati (Program Studi Agribisnis Fakultas Pertanian dan Bisnis Universitas Kristen Satya Wacana)



Article Info

Publish Date
01 Dec 2018

Abstract

Industrial organizations that are increasing every year are one of the largest foreign exchange contributors industries. This study aims to find out visitor information and the factors that influence the visit decision. Free variables that provide accessibility, expenses, facilities, promotions, income, employment and education. The sampling method uses non probability sampling with a technique that is accidental sampling. The research sample was 40 agro-tourism visitors. Data collection using primary data in the form of questionnaires distributed to visitors and secondary data from the study literature on books, theses, journals and the internet. To identify factors related to decisions in SPSS 24. Characteristics of respondents in agro-tourism from women aged 26 to 35 years, originating from outside the agrotourism area, earning two million to three million and employment of civil servants with undergraduate and high school level. The results of the trial with ordinal logistic regression show that there are 4 variables that have a significant effect on the results of the task, namely accessibility, satisfaction, promotion and income.

Copyrights © 2018






Journal Info

Abbrev

jat

Publisher

Subject

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

Description

Jurnal Agribisnis Terpadu (JAT) publishes articles directly sourced from research projects, research results/literature studies or case reports in the field of science related to agribusiness, agricultural economics, business and entrepreneurship, agricultural extension & communication and rural ...