JSI: Jurnal Sistem Informasi (E-Journal)
Vol 4, No 2 (2012)

Penerapan Customer Relationship Management (CRM) Berbasis Web (Studi Kasus Pada Sistem Informasi Pemasaran di Toko YEN-YEN)

Ovi Dyantina (Unknown)
Mira Afrina (Universitas Sriwijaya)
Ali Ibrahim (Unknown)

Article Info

Publish Date
08 Oct 2012

Abstract

CRM is a marketing strategy to create and mantain a good relationship with customer and decrease the possibility customer move away to other competitors. This papers present an analysis of web-based CRM development in Marketing Information System at Toko YEN-YEN. The result is an e-CRM web-based system which can manage customer data, product promotion, product sales data and managing of customer service that used to save customer question and complain to create good relationship with customer. This application, Toko YEN-YEN is expected to mantain good relationship with customer or get new customer, which eventually bring benefits to the company.Key words: Customer Relationship Management, Marketing Information System, E-CRM, Web

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Journal Info
JSI: Jurnal Sistem Informasi (E-Journal)
Website

Abbrev

jsi

Publisher

Universitas Sriwijaya

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Library & Information Science Other

Description

Journal Of Information Systems or abbriviated as JIS is a jorunal that published by Major Of Information Systems Faculty of Computer Science Sriwijaya University. JSI start published in April 2009, which is VOL 1 NO 1 2009. JSI published a journal twice in year , that is on April and October. The ...