Ekonomi dan Bisnis
Vol 5, No 2 (2018): Ekonomi dan Bisnis

Pengaruh Attitude Toward Behavior, Perceived Behavioral Control, dan Subjective Norm terhadap Entrepreneurial Intention Mahasiswa Non-Ekonomi

Anggraini, Rona Desi Sanchez (Unknown)
Patricia, Patricia (Unknown)



Article Info

Publish Date
31 Dec 2019

Abstract

Entrepreneurship in Indonesia has been developing rapidly these past years. A survey among 210 university students without economic or business educational background showed that they also have an intention to be an entrepreneur and that their major in the university is not a barrier for them to start their own business. This study uses three independent variables which are attitude toward behavior, perceived behavioral control, and subjective norms to see the impact towards students’ entrepreneurial intention. Data was processed using PLS-SEM (Partial Least Square – Structural Equation Modeling). The finding of this study showed that attitude toward behavior, perceived behavioral control, and subjective norms have a significant impact towards students’ entrepreneurial intention. This study can be used by the government and universities to create programs that will increase the entrepreneurial spirit among students from various educational background and open opportunities for them to participate in entrepreneurial activities.

Copyrights © 2018






Journal Info

Abbrev

ekobis

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal ini dimaksudkan sebagai media kajian ilmiah hasil penelitian, pemikiran dan kajian analisis-kritis mengenai isu Ekonomi, Manajemen dan ...