Deiksis
Vol 7, No 01 (2015): Deiksis

A SEMIOTIC-ANALYSIS BASED ON PEIRCE TRIADIC THEORY ON TAGLINES OF NOKIA, HONDA, AIRASIA, LG AND YOU C 1000 ADVERTISING

Fenti Mariska Yohana (Unknown)

Article Info

Publish Date
01 Jan 2015

Abstract

This analysis is to describe the signs on taglines of Nokia, Honda, Airasia, LG, and YOU C 1000 advertising. The aim is to find out the relation among the signs of the representament, interpretant, and object in Peirce theory. In order to grasp the taglines, a semiotic-analysis triadic theory approach is needed to analysis the taglines. This qualitative approach can determine by perspective of writer to represent the taglines in these advertising. It can be conclude that triadic theory is needed to reveal how the taglines can make sure the viewers, listeners, and audiences to make a competitive campaign.Keywords : Sign, Advertising, Tagline

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Journal Info
Deiksis
Website

Abbrev

Deiksis

Publisher

Universitas Indraprasta PGRI

Subject

Humanities Languange, Linguistic, Communication & Media

Description

Deiksis is a journal that aims to be a peer-reviewed platform and an authoritative source of information. We publish scientific works from national and international lecturers, researchers, students, and practitioners to present their new ideas, concepts, and theories in Indonesian language and ...