Jurnal Bisnis dan Akuntansi
Vol 18 No 1 (2016): Jurnal Bisnis dan Akuntansi

Pengaruh kualitas layanan, harg dan kepuasan pelanggan terhadap loyalitas penonton untuk menonton film

UNTUNG SANJAYA (STIE Trisakti)
KLEMENS WEDANAJI PRASASTYO (STIE Trisakti)

Article Info

Publish Date
16 Apr 2018

Abstract

The purpose of this research is to test and investigate the influence of service quality, price, costumer satisfication to costumer loyality at Blitzmegaplex. The object of this study are consumers of Blitzmegaplex that watch movie in Blitzmegaplex in Central Park, West Java. Data for this study comes from primary source by distributing Five-Point Likert-Scale questionnaires to gather 250 sample. The data is then analyzed with AMOS and the result show that service quality, price, costumer satisfication have influence to costumer loyality.

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Journal Info
Jurnal Bisnis dan Akuntansi
Website

Abbrev

JBA

Publisher

Sekolah Tinggi Ilmu Ekonomi Trisakti

Subject

Economics, Econometrics & Finance

Description

Jurnal Bisnis dan Akuntansi is biannual publication issued in the month of June and December. Jurnal Bisnis dan Akuntansi is a scientific journal which prioritizes the publication of articles (research and non-research based) regarding to business and accounting issues that deal with social issues ...