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KLEMENS WEDANAJI PRASASTYO
STIE Trisakti
Economics, Econometrics & Finance

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Pengaruh store image, product signatureness, quality variation, dan quality perception terhadap purchase intention pada produk private brand elektronik SHERLY SOESANTO; KLEMENS WEDANAJI PRASASTYO
Jurnal Bisnis dan Akuntansi Vol 17 No 1 (2015): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (135.045 KB) | DOI: 10.34208/jba.v17i1.14

Abstract

Abstract : The purpose of this research is to investigate the influence about store image, product signatureness, and quality variation toward quality perception and purchase intention for Carrefour’s electronics of private brand in Jakarta. The method which is used in this research is descriptive and causality. Structural Equation Model was used to established the relationship model of variables, and data analysis for this research is using Maximum Likelihood Estimation method. Sample used for this research was 287 samples that domiciled in Jakarta, have bought electronic product at Carrefour, at least 30 years old, and have income at least Rp 3.000.000. The result of this research is not all of the independent variables are have positive influence toward dependent variables which are quality perception and purchase intention. Store image and product signatureness toward quality perception and product signatureness and quality perception toward purchase intention have positive effect.
Aplikasi theory of planned behavior (TPB) dalam intensi pembelian apartemen di wilayah Jakarta dengan domisili sebagai variabel moderating KLEMENS WEDANAJI PRASASTYO
Jurnal Bisnis dan Akuntansi Vol 17 No 2 (2015): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (383.151 KB) | DOI: 10.34208/jba.v17i2.24

Abstract

The purpose of this paper is to analyze the influence of Theory of Planned Behavior with variables taken attitudes, subjective norms, and perceived behaviour toward purchase intension of apartment in Jakarta territory, adn using domicile as a moderating variable. The respondents are Manager up level who work in Jakarta and have the income not less than twenty million rupiah per month. Based on 119 questionners collected, the results shows that there is positif significant influence between attitudes, subjective norms, and perceived behaviour toward purchase intension of apartment in Jakarta territory. Domicile was not found to have moderating effect on the relationship between all independent variables and the purchase intension ofa apartment in Jakarta territory. This study contributes to and extends our understanding of the apartment purchasing behavior, identifying the rationales for purchasing of apartement in Jakarta territory.
Analisis anteseden loyalitas penggunaan web browser google chrome dengan job related it sebagai variabel moderating KLEMENS WEDANAJI PRASASTYO
Jurnal Bisnis dan Akuntansi Vol 18 No 1 (2016): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (389.156 KB) | DOI: 10.34208/jba.v18i1.38

Abstract

The purpose of this research is to test and analyze empirically the influence of attitude toward computers, attitude toward search engine brand, satisfaction from engine brand, relationship with the search engine brand, and e-scape search engine on loyalty. The Job Related with IT used as moderating variable.The purposive sampling is used as sampling technique. This research was conducted on 200 respondents taken at office space at Sudirman street Jakarta. The research method used in this study was multiple regression. The result of this research shows that there is positive significant influence attitude toward computers, attitude toward search engine brand, satisfaction from engine of brand, relationship with the search engine brand, and e-scape search engine on loyalty. Job related IT was not found to have moderating effect on the relationship between all independent variables and loyalty.
Pengaruh kualitas layanan, harg dan kepuasan pelanggan terhadap loyalitas penonton untuk menonton film UNTUNG SANJAYA; KLEMENS WEDANAJI PRASASTYO
Jurnal Bisnis dan Akuntansi Vol 18 No 1 (2016): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (205.321 KB) | DOI: 10.34208/jba.v18i1.43

Abstract

The purpose of this research is to test and investigate the influence of service quality, price, costumer satisfication to costumer loyality at Blitzmegaplex. The object of this study are consumers of Blitzmegaplex that watch movie in Blitzmegaplex in Central Park, West Java. Data for this study comes from primary source by distributing Five-Point Likert-Scale questionnaires to gather 250 sample. The data is then analyzed with AMOS and the result show that service quality, price, costumer satisfication have influence to costumer loyality.
PENGARUH CELEBRITY ENDORSER’S CREDIBILITY TERHADAP SELF-BRAND CONNECTION DAN BRAND EVALUATION PEBI PALENTINA; KLEMENS WEDANAJI PRASASTYO
Jurnal Bisnis dan Akuntansi Vol 19 No 2 (2017): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (131.292 KB) | DOI: 10.34208/jba.v19i2.279

Abstract

The purpose of this research is to know the impact of a celebrity endorsement’s credibility on a consumer self-brand connection and brand evaluation. In addition, it is also to testify the moderation on self-brand connection and brand evaluation. The technique uses Structural Equation Modelling along with AMOS 22 and purposive sampling. The results are celebrity endorser’s credibility impacts on self-brand connection and endorser brand fit moderates the relationship between them. However, celebrity endorser’s credibility and self-brand connection doesn’t impact on brand evaluation and there is no moderation between celebrity endorser’s credibility and brand evaluation.
PENGARUH SIKAP, NORMA SUBJEKTIF, KONTROL PERILAKU YANG DIPERSEPSIKAN TERHADAP NIAT UNTUK MEMBELI APARTEMEN DI DKI JAKARTA SHERLY PANGESTIKA; KLEMENS WEDANAJI PRASASTYO
Jurnal Bisnis dan Akuntansi Vol 19 No 1a-4 (2017): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (85.861 KB) | DOI: 10.34208/jba.v19i1a-4.293

Abstract

The aim of this research is to know the effect of attitude, subjective norm, and perceived behavioral control toward intention to purchase apartment in DKI Jakarta. The population of this research is the whole residents who live in Jabodetabek. The samples of data in this research were chosen by using purposive sampling. 193 questionnaires were being distributed in DKI Jakarta, and only 119 questionnaires which could be used as the data. This research used descriptive statistics analysis for demography, multiple regression analysis to examine the hypotheses. The result of this research showed that attitude, subjective norm, and behavior control had significant positive effect toward intention. The three variable were examined together, and the result showed that they had significant effect toward intention.Keyword: theory planned
Co-Authors PEBI PALENTINA SHERLY PANGESTIKA SHERLY SOESANTO UNTUNG SANJAYA